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Google Tracking Pixel: A Beginner’s Guide to Setting it Up

Created on 13 February, 2023 • SEO • 214 views • 2 minutes read

Setting up a Google Tracking Pixel on your website is a simple and straightforward process.

If you’re running an online business, understanding your website visitors’ behavior is crucial to its success. Google Tracking Pixel helps you track conversions, the number of visitors, and their behavior on your website. In this guide, we’ll show you how to create and install a Google Tracking Pixel on your website in simple and easy steps.

What is Google Tracking Pixel?

Google Tracking Pixel is a small piece of code that you can add to your website to track conversions, visitor behavior, and other important metrics. This pixel helps you understand how well your website is performing and make data-driven decisions to improve it.

How to create a Google Tracking Pixel?

To create a Google Tracking Pixel, follow these steps:

  1. Sign up for a Google Ads account
  2. To get started with Google Tracking Pixel, you need to have a Google Ads account. If you don’t have one, you can sign up for one for free.
  3. Create a new conversion action
  4. Once you’ve signed up for Google Ads, you need to create a new conversion action. To do this, follow these steps:
  5. a. Click on the ‘Tools & Settings’ button and select ‘Conversions’ from the drop-down menu.
  6. b. Click on the ‘+ Conversion’ button and select ‘Website’.
  7. c. Enter the name of your conversion action and select the category that best fits your business.
  8. d. Enter the conversion value and the conversion window, then click ‘Create and continue’.
  9. Get the tracking code
  10. Once you’ve created your conversion action, you’ll see the tracking code that you need to add to your website. To get the code, follow these steps:
  11. a. Click on the ‘Install the tag yourself’ option.
  12. b. Copy the code and paste it into the HTML code of your website, ideally right before the closing tag.
  13. Verify the tracking code
  14. Once you’ve added the tracking code to your website, you need to verify it to make sure it’s working correctly. To do this, follow these steps:
  15. a. Go back to your Google Ads account and click on the ‘Verify’ button.
  16. b. Follow the on-screen instructions to verify your tracking code.
  17. Start tracking conversions
  18. Once your tracking code is installed and verified, you can start tracking conversions on your website. You can view your conversion data in your Google Ads account under ‘Conversions’.

That’s it! With these simple steps, you can easily create and install a Google Tracking Pixel on your website. Start tracking your website visitors’ behavior today and make data-driven decisions to improve your online business.

Links to helpful resources:

In conclusion, setting up a Google Tracking Pixel on your website is a simple and straightforward process. With this powerful tool, you can track your website visitors’ behavior, understand their journey, and make data-driven decisions to improve your online business. Get started today and start seeing results!

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