Maximizing your Instagram Stories
Created on 11 February, 2023 • Marketing • 209 views • 1 minutes read
Adding links to your Instagram Stories is an excellent way to drive traffic to your website and increase conversions.
Instagram Stories have become essential for businesses and individuals to reach their target audience and promote their brands. With over 500 million daily active users, Instagram Stories provide a unique opportunity to showcase your content in a creative and engaging way. One of the most significant benefits of Instagram Stories is the ability to add links, which can drive traffic to your website and increase conversions.
Here's how you can add links to your Instagram Stories:
- Verify your account: To add links to your Instagram Stories, you'll need a verified or business account. To verify your account, go to your profile, tap the three lines in the top right corner, and tap "Settings." From there, select "Account" and then "Verify."
- Add a link to your bio: To add a link to your Instagram Stories, you'll need a link in your profile bio. This link can be changed anytime, so ensure it's always up-to-date.
- Use the "Swipe Up" feature: If you have more than 10,000 followers or a verified account, you can add a "Swipe Up" link to your Instagram Stories. To add the link, create a story as you usually would and tap the "Link" icon at the top of the screen. Enter the URL you want to link to, and tap "Done."
- Create a branded sticker: Another way to add a link to your Instagram Stories is to create a branded sticker that includes a link. This can be a creative and effective way to promote your website, product, or service.
In conclusion, adding links to your Instagram Stories is an excellent way to drive traffic to your website and increase conversions. Whether you have a verified account or not, there are several ways to add links to your Stories, including the "Swipe Up" feature, branded stickers, and third-party tools. By incorporating links into your Instagram Stories, you'll be able to reach a wider audience, promote your brand, and achieve your marketing goals.